Redefining the Art of Cinematic Expression
The word “Cinema” comes from the Greek “Kinma,” meaning “movement,” reflecting the constant rhythm of light and shadow. Simera, from modern Greek, means “today,” symbolizing the capture of every fleeting moment.

Photography allows us to freeze time, preserving moments beyond our senses, while, as Jean-Luc Godard said, “cinema is truth 24 times per second,” transforming still moments into a flowing narrative.Simera and Simera-C bridge still photography and cinematography, exploring the art of seeing and sensing. From stillness to speed, they open creative dimensions and inspire timeless visual storytelling.