The Sony Alpha A7 III is a full frame 24.2MP mirrorless camera with astonishing performance and image quality. Blistering performance is thanks to a new front-end LSI and BIONZ X image processor; these technologies enables to A7R Mk III to shoot burst at 10fps, record full-frame 4K 30p video, and focus up to 2 times faster than any previous generation A7.

Battery life of the A7 Mark III has also been improved thanks to a new NP-FZ100 battery that has about 2.2 times the capacity of the NP-FW50, giving the camera a battery life of approximately 710 shots.

Other great features of the Sony Alpha A7 III include improved 5-axis in-body stabilisation, 89 compressed RAW image buffer, touchscreen LCD, 693 phase-detection AF points, 425 contrast-detection AF points, electronic viewfinder, and extended ISO of 50 to 204800.

Included is the Sony FE 28-70mm F3.5-5.6 OSS lens, which is a 35mm full frame mid-range zoom lens that’s been designed to work with all E-mount camera bodies from Sony. The FE 28-70mm F3.5-5.6 OSS lens has a built in optical SteadyShotTM which stabilizes your image even when your hands aren’t. It also delivers outstanding contrast and resolution right out to the edges of the image. With this amazing optical SteadyShotTM built in, it ensures brilliant photographic results-even at high zooms.