Introducing the New Panasonic LUMIX S9 Compact Full-Frame Mirrorless Camera

Panasonic proudly introduces the LUMIX S9, the latest addition to the LUMIX S Series. With its sleek design and vibrant colour options, the LUMIX S9 is the perfect companion for content creators on the move.

24.2 Megapixel Full Frame Camera

The LUMIX S9 features a 24.2-megapixel full-frame CMOS sensor, delivering exceptional image quality with rich detail and natural tones. The advanced Phase Detection Auto-Focus (PDAF) ensures precise subject tracking, while the Active I.S. (Image Stabilization) minimizes camera shake, providing sharp, blur-free images even when shooting handheld.

Built for Creators

Creators can easily explore a variety of colour styles in-camera using the popular REAL TIME LUT function, accessible via a dedicated LUT button on the camera body. Additionally, the new LUMIX Lab app allows users to develop unique LUT colour files on their smartphones, enabling the creation and sharing of original stills and videos without the need for computer-based post-production editing.

Optimised Social Media Sharing

The LUMIX S9 also introduces the MP4 Lite recording format, optimized for social media sharing. This new format supports Open Gate recording in 4:2:0 10-bit at 30p/25p, allowing creators to capture high-quality videos and easily adjust aspect ratios for different platforms using the LUMIX Lab app.

Panasonic’s Vision

With the LUMIX S9, Panasonic aims to provide an enjoyable and intuitive shooting experience, making the transition from capturing moments to sharing them seamless and effortless.

Key Features:

• Compact and Lightweight: The smallest and lightest in the LUMIX S Series*1, available in Jet Black, Crimson Red, Dark Olive, and Classical Blue.
• Superior Imaging Performance: Equipped with a 24.2MP full-frame CMOS sensor for detailed, natural images.
• Seamless Social Sharing: Shoot and share content to social media in 30 seconds*2 using the new LUMIX Lab app.

Product Highlights:

• Weight: Approximately 403g/0.89 lb*3
• Sensor: 24.2MP full-frame CMOS sensor
• Auto-Focus: Improved real-time recognition with PDAF for precise subject tracking
• Stabilization: Industry-leading 5-axis Dual I.S.2 with 6.5 stops4 / Body I.S. with 5 stops5, plus enhanced E-Stabilization for video
• Video Mode: MP4 Lite for smartphone-optimized Open Gate video
• Screen: Free-angle rear screen for flexible shooting angles
• Connectivity: High-speed photo and video transfer to smartphones via the LUMIX Lab app
• LUT Customization: Create and transfer original LUT files from smartphone to camera, with additional opacity control and grain effect options
• Enhanced Creative Control: Apply up to 2 LUT files simultaneously for unique visual styles

Panasonic is dedicated to enhancing the creative journey of content creators, providing the tools needed to capture and share stunning visuals with ease.

*1: As of May 2024, compared with other models in the LUMIX S Series.

*2: Approximate time for sharing to social media via the LUMIX Lab app.

*3: Weight including battery and SD card.

*4: 6.5 stops based on CIPA standard.

*5: 5 stops based on CIPA standard.