Exciting Announcement: RICOH Introduces RICOH GR III HDF and RICOH GR IIIx HDF Digital Compact Cameras

RICOH IMAGING COMPANY, LTD. is thrilled to unveil the latest additions to its lineup, the RICOH GR III HDF and RICOH GR IIIx HDF digital compact cameras. These high-end models, built upon the acclaimed RICOH GR III and RICOH GR IIIx, boast a groundbreaking feature: the newly developed HDF (Highlight Diffusion Filter).

Key Highlights:

• Innovative Feature: Both the RICOH GR III HDF and RICOH GR IIIx HDF come equipped with a revolutionary built-in HDF (Highlight Diffusion Filter) that enhances highlighted areas, producing soft and diffused expressions.

• Availability: Scheduled for release in April 2024.

Enhanced Features:

• Instant Visual Transformation: With a single action, users can engage the newly developed HDF to achieve mellow, softened images alongside the renowned sharp and clear shots synonymous with the RICOH GR series.

• Creative Versatility: The HDF filter allows for the creation of nostalgic, film-like images or cinematic effects, expanding the creative possibilities in snapshot photography.

• Consistent Specifications: Apart from the addition of the ND (Neutral Density) filter, all other specifications remain identical to the RICOH GR III/IIIx models.

Main Features of the RICOH GR III HDF and RICOH GR IIIx HDF:

• Single-Action Switching: Seamlessly switch between clear, sharply focused images and mellow, softened images with the built-in HDF.

• Design Enhancements: The shutter-release button now features a greyish-silver colour, symbolizing the effortless shift in visual expression.

• Fn Button Customization: The Fn (Function) button’s default setting has been updated to facilitate easy HDF on/off switching. Users can also customize the Fn button to select from a range of functions.

Additional Functions:

• White Balance Settings: Users can pre-program up to three white balance settings and couple them with the White-balance Fine Adjustment function.

• Zone Select AF: The new models feature Zone Select AF, automatically setting the focus within the desired zone after the user shifts the 3×3 focus area.

RICOH continues to innovate and push the boundaries of digital photography with the introduction of the RICOH GR III HDF and RICOH GR IIIx HDF cameras, offering photographers unprecedented creative freedom and versatility.