This strap is a collaboration between COOPH and Leica, and it is a strap. What is COOPH? Well, let me tell you this, it appears to be an online photography magazine that is also a lifestyle brand. Leica, as you know, is a company that makes Theodolites. Together, they have decided to help you keep your camera from falling on the ground if you let go of it. This strap is a good quality rope-style affair with leather ends and solid split rings for camera attachment.

Honestly not sure why this description is so sassy, because this is a legitimately good strap in pretty nice shape.