Ex-Demo Fujifilm GFX 100S Camera
Surpassing the boundaries of what is possible in making large format images, GFX100S builds on the groundbreaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with
Surpassing the boundaries of what is possible in making large format images, GFX100S builds on the groundbreaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.
Refusing to sacrifice performance for portability has allowed Fujifilm to create one of the most compact, high-performance large-format cameras in the world. It is more advanced than any GFX System camera to date and combines the best of Fujifilms imaging technology into a camera that weighs just 900g (1.9lb).
Similar in size to most full-frame cameras, but beautifully engineered and designed to house a 102MP sensor – that is 1.7 times larger than a full-frame sensor – GFX100S also offers up to 6-stops of five-axis in-body image stabilisation (IBIS), incredibly fast and accurate autofocus, and world-renowned colour reproduction to help image makers push the limits of their creativity.
Fujifilms expertise in colour science is legendary among image makers. For more than 86 years, Fujifilm has been responsible for some of the worlds most iconic photographs and movies. GFX100S gives you access to this wealth of experience at the touch of a button, powered by one of the worlds most widely acclaimed digital colour processing engines. With a choice of 19 exclusive FUJIFILM Film Simulation modes, it is easy to achieve fantastic colour straight out of the camera.
The GFX100S includes a new Film Simulation mode to explore – Nostalgic Neg. Reminiscent of American New Colour Photography, which emerged in the 1970s, Nostalgic Neg continues this movement by expanding the boundaries of photographic creativity through the deliberate use of colour. Its unique tonality adds an amber tone to highlights for a softer look and boosts saturations to shadows, while preserving details, to deliver a lyrical feel to images.
High-Performance mirrorless AF made for large format, even in low-light
Unlike many other large format and medium format cameras, on-sensor phase detection pixels cover almost 100% of GFX100Ss imaging sensor, unlocking a level of autofocus performance never before seen in large format digital photography. This means the camera can acquire focus in as little as 0.18 seconds, even in luminance levels as low as -5.5EV, making it versatile, accurate, and incredibly fast.
Powered by X-Processor 4, the camera is also easily able to efficiently make use of an updated focus tracking algorithm to keep subjects in focus when using the Tracking AF and Face/ Eye AF functions.
Compact 5-axis in-body stabilisation delivering up to 6-stops of vibration reduction
GFX100S features a newly designed in-body image stabilisation (IBIS) system, which dramatically broadens the capability of photographers to confidently create handheld images. Compared to the unit found in FUJIFILM GFX100, the IBIS mechanism inside of GFX100S is 20% smaller and 10% lighter. However, despite this reduction in size, the five-axis system provides 6-stops of CIPA-rated image stabilisation, a 0.5-stop improvement over GFX100.
High-performance; designed for portability and the elements
At 900g (1.9lb) and measuring 15cm wide, 10.4cm tall, and 8.7cm deep (5.9in x 4.09in x 3.4in), GFX100Ss compact body is comparable in size to many full-frame cameras. However, despite its compact size, it is somehow still able to pack in a high-performance IBIS and a 102MP imaging sensor that is almost twice the physical size of a typical full-frame sensor. The GFX100S features a redesigned shutter unit and a brand new IBIS unit, while taking advantage of a smaller, but very efficient lithium-ion battery.
This results in a camera body that is approximately 6cm (2.3in) shorter and 500g (1.1lb) lighter than the GFX100, but is able to maintain the same level of stills and video performance despite being smaller. To that end, the reduction in GFX100Ss physical size is well balanced by a highly robust grip, with a comfortable in-hand feel, that makes it exceptionally easy to hold for extended periods of time.
GFX100S is made to operate in temperatures as low as -10C (14F) and to be dust- and moisture-resistant. It is also constructed with a magnesium alloy casing that is purposely denser around the lens mount by 1mm compared to GFX100, which provides added support for larger G Mount lenses.
* Does not come with an external battery charger after end of promotion.

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