Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!

For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (hisPicture PerfectandWedding Storytellerseries of books). He has helped countless photographers improve their craft.

But the truth is that you can create the most amazing photosyet still have a failing business. And whats the point of being a great photographer if you cant build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. InThe Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:

Best practices and strategies for Instagram, YouTube, and Facebook

Being found through SEO

Promoting yourself and your work

The role that testimonials and reviews play in your success

Creating long-term client relationships

Forming personal connections with clients with promo videos

Why you should feature your work in publications

Pricing your work and the gentle art of the up-sell

Understanding and conveying the crucial importance of selling prints

While the photographs you create are the core of your work as a photographerbeing exceptional at your craft is a mustthats only half of the formula you need for building and sustaining success. The other half of the formula is here, inThe Successful Professional Photographer. Implement the strategies and techniques outlined here, and youll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.