The Sony a9 III Mirrorless Camera sets a new standard for imaging excellence, offering unparalleled speed and precision for professional photographers. This trailblazing camera is designed to excel in fast-paced environments, ensuring that every fleeting moment is captured with stunning clarity. Below are the key features that make the a9 III a formidable tool in the world of professional photography:

• Global Shutter Innovation: The first of its kind, a full-frame mirrorless camera equipped with a global shutter to capture raw images at up to 120 fps and a flash sync speed of 1/80,000 second.

• Peak Image Quality: Features a 24.6MP sensor powered by Sony’s BIONZ XR processor and AI Processing Unit for exceptional image detail and processing speed.

• Zero Distortion: The global shutter technology ensures no skew, distortion, or banding, providing consistent exposure and image quality in all lighting scenarios.

• Pre-Capture Ability: Offers the option to start buffering images upon a half-press of the shutter, allowing for capturing moments that occur just before the full press.

• Adaptive Speed Boost: Quickly switch to a higher shooting frame rate, up to 120 fps, with the C5 button to ensure critical moments are never missed.

• 4K Cinematic Video: Captures crisp UHD 4K video at 60 fps and even up to 120 fps in 4K with no crop, alongside 10-bit 4:2:2 internal recording and 16-bit raw HDMI output.

• Professional Color Grading: Includes advanced color profiles like S-Log3 and S-Cinetone to fit any post-production workflow and aesthetic.

• Ergonomic Design: Features updates like the new C5 custom button, enhanced grip, repositioned shutter button, and dual card slots for CFexpress Type A and SD cards.

• High-Speed Connectivity: Boasts a USB-C port with 10 Gb/s speeds, a 3.2″ touchscreen LCD, a high-resolution OLED EVF, and an Ethernet port for fast data transfer.

• Continual Evolution: Committed to improvement with forthcoming firmware updates enhancing shooting speeds, metadata workflows, and implementing C2PA for content authenticity.

With these state-of-the-art features, the Sony a9 III is not merely a camera but a comprehensive imaging system that anticipates and meets the needs of the most demanding photographic situations.